Branding
Tuesday 8th December 2020
Branding
LO: To explore the concept of branding and to create an effective brand image
Brand name: Shadow
Type of brand: Horror Movie streaming
What we do: Stream Horror movies
Aim of site: So people can watch any horror movie for a low amount of money
Site content: Horror movies
Target audience: People aged 14+ who like horror movies
Unique Selling point: It only costs £1 a year and customers have access to almost all of the horror movies that have ever been released.
Thursday 10th December 2020
Brand identity
LO: To explore the idea of Brand Identity and apply it to our logo design.
Quiet, Unique, Stubborn/strong-willed, Shy, Nice
Cadbury's brand identity- Unique, Fun, Exciting, different, joyful, light-hearted
Apple- Modern, sophisticated, new, expensive, futuristic
Disney- Creative, magical, creative, fun, entertaining
Coca cola- Exciting, energising, vintage
My brand identity: Creepy, dark, unique, popular, up to date, inexpensive
I want my brand to be cheap but good quality, I want it to have variety and i want it to be up to date and popular. I want it to be creepy and dark since it is a website for horror movies and i want my brand to relate to horror movies.
I love this Molly! As a logo, you might want to use an icon rather than an image of a skull though.
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