Branding

 Tuesday 8th December 2020

                                                                   Branding 

LO: To explore the concept of branding and to create an effective brand image


Brand name: Shadow

Type of brand:  Horror Movie streaming

What we do: Stream Horror movies

Aim of site: So people can watch any horror movie for a low amount of money

Site content: Horror movies

Target audience: People aged 14+ who like horror movies 

Unique Selling point: It only costs £1 a year and customers have  access to almost all of the horror movies that have ever been released.




Thursday 10th December 2020

                                                                Brand identity

LO: To explore the idea of Brand Identity and apply it to our logo design.


Quiet, Unique, Stubborn/strong-willed, Shy, Nice

Cadbury's brand identity- Unique, Fun, Exciting, different, joyful, light-hearted 

Apple- Modern, sophisticated, new, expensive, futuristic 

Disney- Creative, magical, creative, fun, entertaining

Coca cola-  Exciting, energising, vintage


My brand identity: Creepy, dark, unique, popular, up to date, inexpensive

I want my brand to be cheap but good quality, I want it to have variety and i want it to be up to date and popular. I want it to be creepy and dark since it is a website for horror movies and i want my brand to relate to horror movies.


I made the logo black and red as red and black relates to horror. I put a skull in the background as that also relates to horror. The font also relates to horror because there is blood dripping from it.








Comments

  1. I love this Molly! As a logo, you might want to use an icon rather than an image of a skull though.

    ReplyDelete

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